Paris – Kuala Lumpur, April 03 2024

Lagardère Group today announced that Heart Media Group has been appointed as the new licensing partner for ELLE – the world’s number one female media brand with 45 editions around the globe and a global reach of 200 million people – in Malaysia. Published in Bahasa Melayu, this move aims at further strengthening the position of ELLE as one of the largest international women’s fashion, luxury and lifestyle media brands in Southeast Asia. The announcement was made by ELLE International Licenses CEO François Coruzzi and CEO of Heart Media Group Olivier Burlot.

François Coruzzi shared, “This venture with Heart Media Group, a solid and trustworthy partner, will enable to push further the development of ELLE as a 360° brand in Malaysia. I am confident that ELLE’s universal values, its unique point of view on fashion, beauty, culture, society, and lifestyle, together with its highest standards of journalism, will continue to inspire women in Malaysia and resonate with them.”

“We are excited to bring back ELLE in Malaysia. The title is a strong addition to our portfolio, enabling us to expand Heart Media’s offerings and meet the market demand for international and high-quality brands aimed specifically at women,” said Burlot. “We will create content across print and digital and – by leveraging our extensive database of our audience in Malaysia – offer plenty of unique and engaging event opportunities for our brand partners.”

Producing the highest-quality content, ELLE Malaysia led by a Bahasa Melayu speaking team will further enrich the consumer experience with a host of daily-updated multimedia channels on Fashion, Jewellery & Watches, Beauty, Culture, Celebrities, Features, Travel, Decoration and Food. ELLE Malaysia’s online presence will share the signature brand essence and will be powered by a multi-talented editorial team that will produce daily news, reviews, tips, how-to guides and interviews through contemporary language, videos, photos, infographics and images.

“ELLE Malaysia is for intelligent women who love to be stylish in every aspect of their life while being an actor of the society” said Burlot. “We are focused on further scaling a multi-channel brand and have attracted top talent from across the industry to help us usher in the newest chapter of this iconic brand.”

The first issue of ELLE Malaysia to be launched under Heart Media will be the September 2024 issue.

About Heart Media Group
Heart Media Group established in Singapore in 1997 and active in Malaysia since 2007 produces Digital Media, Print Media and Events reaching Affluent Consumers and HNWI across Asia. Heart Media’s forte is in Fashion, Beauty, Watches, Supercars, Yachts, Art and Real Estate. Over 460 Brands trust the Heart Media digital and print platform on a regular basis, including the biggest names in luxury and high-end lifestyle.
With Offices, Databases and a Presence in Singapore, Kuala Lumpur, Saigon, Bangkok, Jakarta, Hong Kong and Shanghai, Heart Media is regarded as one of Asia’s most influential Media House when speaking directly to affluent consumers (all media combined, the monthly reach exceeds 4.6 million consumers on a monthly basis).
More at www.heart-media.com