Lagardère News, owner of the brand ELLE, the world number one female media brand, announces the launch of two new editions: in Uzbekistan and Malaysia. With a global audience of 250 million readers, internet users and followers, the brand continues to expand and establish itself as the undisputed leader of female media, now totaling 50 editions worldwide, all represented by its exclusive international ad sales house Lagardere Global Advertising.

In Uzbekistan – a major step forward in Central Asia – in partnership with publisher Gemina Publishing, ELLE magazine hit the newsstands on Sunday, September 15, following the successful launch of the website and social media last June. Two issues are planned for 2024, and six issues for 2025. With this launch, and as the first international Uzbek-language publication in the country, the brand strengthens its position in Central Asia.

In Malaysia, it is with the expertise of Heart Media Group, already in charge of the development of ELLE in Singapore, that the magazine extends its influence. The website and social media were launched in mid-August, and the first issue of the magazine was published on Monday, September 16. With a monthly publication ifrequency, four issues are planned by the end of 2024, and twelve issues in 2025. This dynamic is part of a global 360° development strategy: print, digital, and events, with the ambition of making ELLE a key reference in Malaysia and consolidating its influence in Southeast Asia.

Constance Benqué, CEO of Lagardère News and ELLE International said : « The ELLE family is growing and we fully believe in the ability of the ELLE Malaysia and ELLE Uzbekistan teams to convey the brand’s commitment and values, which are positive and strong. We are pleased to be able to support and create deep bonds with women in these two countries with strong cultural dimensions, to inspire them through ELLE’s unique approach to fashion, beauty, culture, lifestyle and of course society.»

François Coruzzi, CEO of ELLE International Licences, commented: « We are very pleased to welcome ELLE Malaysia and ELLE Uzbekistan to the ELLE family. Led by two strong and trusted partners, these two new editions strengthen and enrich the ELLE network. Now with a record number of 50 editions worldwide, this dynamic network has a unique scale and strength, confirming its position as the world leader in the upscale female media market. »

These successes in Uzbekistan and Malaysia are part of a global expansion strategy for ELLE, which has already marked the year 2024 with several other emblematic launches: in Lithuania in February, in Egypt in April and in Luxembourg last June. The brand’s strength also extends to Africa with the relaunch of the edition in Ivory Coast in April, and finally, after four years of absence, to Australia where ELLE made a remarkable return to newsstands with a new print edition, simultaneously boosting the power of its digital content. All these new editions apply the “fur free” policy, like the entire ELLE network.

For each of its launches as for all its international editions, ELLE makes a point of offering both international and local content, in line with its concept. By creating content locally through its editorial teams, ELLE guarantees an authentic approach that reflects the cultural reality and expectations of women in each region. This strategy allows the brand to remain faithful to its DNA while adapting to local specificities, thus reinforcing its status as a global leader in women’s media.

About ELLE International:
ELLE is the world‘s number one female media brand. The ELLE network today reaches 32 million readers and more than 100 million unique visitors per month on 60 local websites. Including social networks, the ELLE audience consists of 250 million.
The network comprises 80 international editions, including 50 ELLE and 25 ELLE Decoration, published under license in 47 countries with partners such as Hearst, Burda and CMI.
In addition, it includes a non-media licensing activity (fashion, beauty, decoration, services, etc.) with more than 200 licenses selling in more than 80 countries.
Lastly, an exclusive international advertising sales house commercializes the advertising spaces in the magazines and digital platforms of all ELLE editions to international advertisers, thanks to a network of 30 representative offices from around the world.
More at: www.elleinternational.com

About Lagardère Group:
Created in 1992, Lagardère is an international group with operations in more than 40 countries worldwide. It employs some 31,300 people and generated revenue of €8,081 million in 2023.
The Group focuses on three divisions: Lagardère Publishing (Books, E-Books, Partworks, Stationery, Board Games and Mobile Games), Lagardère Travel Retail (Travel Essentials, Duty Free & Fashion and Foodservice) and Lagardère News (Le Journal du Dimanche, JDNews and the Elle brand licence).
The Group’s operating assets also include Lagardère Live Entertainment and Lagardère Paris Racing. Its consolidated financial statements also include Lagardère Radio SCA, which is wholly owned, and its subsidiaries (Europe 1, Europe 2 and RFM) controlled by Arnaud Lagardère.
Lagardère shares are listed on Euronext Paris.
For more: www.lagardere.com

Contact: vbessolollopiz@lagarderenews.com